Jenna on GRL 2017

Hello, everyone! I attended my first ever  Gay Romance Lit Retreat and it was amazing!

What GRL is not:

  • A place to make tons of money selling your books
  • A place to pitch publishers
  • A place to learn about the craft of writing through panels, workshops, and discussions

So, what is GRL?

  • A giant slumber party with all the friends you never knew you had
  • A place to meet authors you’ve never heard of and buy their books
  • A grand game of “get every author to sign their books.”
  • A wild party.

There are three levels of attendees at GRL: featured author, supporting author, and attendee. The spots for authors are limited and there’s a publishing requirement for both. (Featured authors must have 3 books currently published and available for sale, supporting authors need 1.) A lot of newer authors (like myself) go as attendees but there are also a lot of attendees who are readers, and that’s what the focus of this event is on. It’s not a place to shine a spotlight on famous authors but rather a place for readers to connect with authors and fellow readers over the books that they love. read more

Why Customer Service Matters

I’ve had marketing on the brain of late as BishounenCon, Yaoi North, and RainbowCon all loom near like the trifecta of gay convention doom. My day job, aside from being a bad-ass code monkey, deals with social media and support chat. That’s part of the fun of working at a start-up. There’s only so many people to do so many jobs. Not to brag, but we’ve got awesome customer service. We have the kind of customer service that customers compliment us on.

The thing is, good customer service isn’t hard. You need to do three things: read more

Adventures in Advertising

In an effort to help raise awareness for RainbowCon (July 6-9, Tampa, FL), I’ve been dipping my toe into social media marketing. I’ve already got some experience with it since it’s part of what I do for my day job, but I hadn’t had a chance (until now) to run my own marketing campaigns and see the performance for myself. This is what I’ve learned:

Facebook

This is the one platform that I have had experience working with since I also ran an ad previously for BishounenCon (March 3-5, Providence, RI). I followed the same strategy that worked with BishounenCon and created an event on the RainbowCon Facebook page and then promoted that event. read more