I was at Anime Next a few weeks ago. The con itself was pretty decent, but I had a memorable interaction with one of the vendors in the Dealer’s Room that stuck with me as an example of how not to do business. I had been going around the various booths looking for a stuffed animal for my sister, and potentially one or two for myself. (You can never have too many stuffed animals.) There was a Chinese couple running a large corner booth that had some adorable stuffed animals. I’d already spoken to the wife, who’d greeted me when I walked up. There was a cow keychain that I was going to get for my friend Matan and I was going through their larger plushes debating which one I wanted to get for myself… until the husband butted in.
I’ve had marketing on the brain of late as BishounenCon, Yaoi North, and RainbowCon all loom near like the trifecta of gay convention doom. My day job, aside from being a bad-ass code monkey, deals with social media and support chat. That’s part of the fun of working at a start-up. There’s only so many people to do so many jobs. Not to brag, but we’ve got awesome customer service. We have the kind of customer service that customers compliment us on.
The thing is, good customer service isn’t hard. You need to do three things: