Adventures in Advertising

In an effort to help raise awareness for RainbowCon (July 6-9, Tampa, FL), I’ve been dipping my toe into social media marketing. I’ve already got some experience with it since it’s part of what I do for my day job, but I hadn’t had a chance (until now) to run my own marketing campaigns and see the performance for myself. This is what I’ve learned:

Facebook

This is the one platform that I have had experience working with since I also ran an ad previously for BishounenCon (March 3-5, Providence, RI). I followed the same strategy that worked with BishounenCon and created an event on the RainbowCon Facebook page and then promoted that event.

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2017 Convention Schedule

It’s that wonderful time of year again: convention season! (Okay, so technically there are conventions year round, but up here in the Northeast we tend to hibernate when there’s snow on the ground.) This year’s kind of a messy and busy trifecta for me since I have BishounenCon, Yaoi North (Anime North), and RainbowCon in what feels like too short of a time. Since I’m either staff or a volunteer for all three of those, it’s a busy time of the year right now with planning and scheduling and marketing. Anyway, here’s what’s coming up:

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TV Shows I Love: Riverdale

The first two episodes of The CW’s new TV show based on the Archie comics are out and I’m really loving it. I only read a few of the comics as a kid, but I’ve been meaning to read more since the introduction of Kevin Keller, a character that’s seemingly out of place in the Pleasantville-esque idyllic Riverdale but so, so needed. If you are a fan of the comics, be warned that this is not the same Riverdale you know from the comics but instead something much better.

The show starts with the apparent murder of Jason Blossom, one of the Blossom twins. He drowned when the boat the twins were on tipped over but that’s just the start of the mystery. As the first episode progresses, we’re introduced to all of our expected characters. Betty’s mooning over her long-time crush, Archie, to her gay best friend, Kevin. Veronica has just moved to town with her mother following her parents’ messy separation. Jughead provides the narrator as he turns the mystery of Jason Blossom’s death into the centerpiece for the novel he’s writing on Riverdale.

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Movies I’m Looking Forward To: December 2016 Edition

December is short and sweet since there’s really only one movie I’m looking forward to, but it promises to be a good one.

Assassin’s Creed – December 21

Going to have to sneak this one in either before or after the Christmas visit to my parents because it is so not their type of movie. I’ve played the first few of the many games in the Assassin’s Creed series, which put you in the point-of-view of a modern day person who’s been taken captive by a shadowy research lab to gain access to the memories of his (or her) genetic ancestor. In this case, that’s series newcomer Callum Lynch, played by the fabulous Michael Fassbender, who delves into the memories of his assassin ancestor Aguilar in 15th Century Spain. I expect a lot of sneakily stabbing people, parkour, and jumping off of tall buildings for no damn good reason.

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Keeping the Thanks in Thanksgiving

I hope everyone out there is having a great day, either with the family they grew up with or the family they have found since then. Even if you’re alone physically, know you’re not truly alone. There are people out there that care about you and people that, right now, miss you. If you can’t think of someone that misses you, then I’ll be that person. I invite you to my virtual Thanksgiving (or Friendsgiving) and when we go around and say what we’re thankful for, I’ll say I’m thankful for you. (I’ve got an open call for anyone who wants me to send them a holiday card here.)

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