Why Customer Service Matters

I’ve had marketing on the brain of late as BishounenCon, Yaoi North, and RainbowCon all loom near like the trifecta of gay convention doom. My day job, aside from being a bad-ass code monkey, deals with social media and support chat. That’s part of the fun of working at a start-up. There’s only so many people to do so many jobs. Not to brag, but we’ve got awesome customer service. We have the kind of customer service that customers compliment us on.

The thing is, good customer service isn’t hard. You need to do three things: read more

Adventures in Advertising

In an effort to help raise awareness for RainbowCon (July 6-9, Tampa, FL), I’ve been dipping my toe into social media marketing. I’ve already got some experience with it since it’s part of what I do for my day job, but I hadn’t had a chance (until now) to run my own marketing campaigns and see the performance for myself. This is what I’ve learned:

Facebook

This is the one platform that I have had experience working with since I also ran an ad previously for BishounenCon (March 3-5, Providence, RI). I followed the same strategy that worked with BishounenCon and created an event on the RainbowCon Facebook page and then promoted that event. read more

2017 Convention Schedule

It’s that wonderful time of year again: convention season! (Okay, so technically there are conventions year round, but up here in the Northeast we tend to hibernate when there’s snow on the ground.) This year’s kind of a messy and busy trifecta for me since I have BishounenCon, Yaoi North (Anime North), and RainbowCon in what feels like too short of a time. Since I’m either staff or a volunteer for all three of those, it’s a busy time of the year right now with planning and scheduling and marketing. Anyway, here’s what’s coming up: read more

TV Shows I Love: Riverdale

The first two episodes of The CW’s new TV show based on the Archie comics are out and I’m really loving it. I only read a few of the comics as a kid, but I’ve been meaning to read more since the introduction of Kevin Keller, a character that’s seemingly out of place in the Pleasantville-esque idyllic Riverdale but so, so needed. If you are a fan of the comics, be warned that this is not the same Riverdale you know from the comics but instead something much better.

The show starts with the apparent murder of Jason Blossom, one of the Blossom twins. He drowned when the boat the twins were on tipped over but that’s just the start of the mystery. As the first episode progresses, we’re introduced to all of our expected characters. Betty’s mooning over her long-time crush, Archie, to her gay best friend, Kevin. Veronica has just moved to town with her mother following her parents’ messy separation. Jughead provides the narrator as he turns the mystery of Jason Blossom’s death into the centerpiece for the novel he’s writing on Riverdale. read more

Movies I’m Looking Forward To: December 2016 Edition

December is short and sweet since there’s really only one movie I’m looking forward to, but it promises to be a good one.

Assassin’s Creed – December 21

Going to have to sneak this one in either before or after the Christmas visit to my parents because it is so not their type of movie. I’ve played the first few of the many games in the Assassin’s Creed series, which put you in the point-of-view of a modern day person who’s been taken captive by a shadowy research lab to gain access to the memories of his (or her) genetic ancestor. In this case, that’s series newcomer Callum Lynch, played by the fabulous Michael Fassbender, who delves into the memories of his assassin ancestor Aguilar in 15th Century Spain. I expect a lot of sneakily stabbing people, parkour, and jumping off of tall buildings for no damn good reason. read more