In an effort to help raise awareness for RainbowCon (July 6-9, Tampa, FL), I’ve been dipping my toe into social media marketing. I’ve already got some experience with it since it’s part of what I do for my day job, but I hadn’t had a chance (until now) to run my own marketing campaigns and see the performance for myself. This is what I’ve learned:
This is the one platform that I have had experience working with since I also ran an ad previously for BishounenCon (March 3-5, Providence, RI). I followed the same strategy that worked with BishounenCon and created an event on the RainbowCon Facebook page and then promoted that event.