Adventures in Advertising

In an effort to help raise awareness for RainbowCon (July 6-9, Tampa, FL), I’ve been dipping my toe into social media marketing. I’ve already got some experience with it since it’s part of what I do for my day job, but I hadn’t had a chance (until now) to run my own marketing campaigns and see the performance for myself. This is what I’ve learned:


This is the one platform that I have had experience working with since I also ran an ad previously for BishounenCon (March 3-5, Providence, RI). I followed the same strategy that worked with BishounenCon and created an event on the RainbowCon Facebook page and then promoted that event. read more

Keeping the Thanks in Thanksgiving

I hope everyone out there is having a great day, either with the family they grew up with or the family they have found since then. Even if you’re alone physically, know you’re not truly alone. There are people out there that care about you and people that, right now, miss you. If you can’t think of someone that misses you, then I’ll be that person. I invite you to my virtual Thanksgiving (or Friendsgiving) and when we go around and say what we’re thankful for, I’ll say I’m thankful for you. (I’ve got an open call for anyone who wants me to send them a holiday card here.) read more

Dying For Some “Good” Christians

To start right off, I have nothing against Christians or Christianity. I was one. I know several who are wonderful and kind folks. But those aren’t the ones that get talked about because those aren’t the ones that stick out. We all know they’re there, but they’re the silent majority, kind of like “not all men” but yes, some men and yes, some Christians.

This past weekend I was back in my hometown for my grandfather’s funeral which was held at the church that’s right next door to my parents’ house, also known as the house where I grew up. It was a Methodist service as my family is Methodist and my parents attend service as often as their declining health allows. The service was lovely and lead by a wonderful pastor that I’d never met before, as the pastor I’d grown up with had passed away and the church has switched hands a few times since I stopped being an Easter and Christmas Christian for the sake of my parents. read more

Shadow-ware and the Busy Author

As I’ve mentioned before, I’m a bit of a Kickstarter addict fan. Since backing my first project in April 2012 (specifically Alex Woolfson’s Artifice comic), I’ve successfully backed 131 projects, 101 of which have delivered their product to me so far. The rest are all in the process of fulfillment, but I’ve finally encountered one of the dreaded bad eggs of Kickstarter—a project that seems to have taken all of the money and run. Now, Kickstarter backers (for the most part) are fairly patient. I’ve got projects outstanding from as far back as 2013 but they’ve been good at updating backers as to the scope of the project, problems they’ve run into, and the progress they’ve made, so I’m not worried. Some I’ve already received part of the reward—namely a digital copy of whatever book/game/etc that is being made—and am just waiting on the print version to be finished so I can check it off my list. read more

Advertising Done Right

I’ve been listening to The No Sleep Podcast on marathon this past two weeks after my friend Vin introduced me to it. (For those interested, I was pulled in by episodes S7E16 and S7E17) At the start of each episode, is an advertisement for underwear from Third Love and despite usually hating advertisements in podcasts, I actually find these fairly engaging even though I’ve been hearing the same two ads over and over again. For my day job, I’ve been delving into the world of marketing, and so I looked at why these ads are so engaging. They made me curious about the product, even though I have no real interest in a new set of underwear but I wanted to at least take a look. read more